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Saša Petar

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     Saša Petar, Ph.D. is the author of 33 business books including “Franchising” (2023), “Intellectual Capital” (2021), “Supply Chain Management (2020), “The Mystery of a Lost Customer 2.0” (2019), “Management by Mistakes” (2018), “The Power of Successful Presentation” (2017), “Successful Meetings” (2013), “How to Survive a Fair” (2009), “Change Management” (2009), “Manager on the Edge” (2009), „ Are You Still Secure with your Security” (2008), “The Dark Side of Management” (2005), “The Human Side of Management” (2004), “How to Sell Yourself Successfully” (2003 etc.


      The book “The Dark Side of Management” was published in 2007 as the first audio book in Croatia. He is the author of numerous professional articles in the leading Croatian and regional business magazines. He worked at the representative office of 3M Company, The Croatian Chamber of Economy, The Business School of Zagreb, Končar and Munja. He currently works as a business advisor, mentor, business trainer and negotiation advisor.


      He is a professor at University North, Croatia and has also lectured at several faculties and colleges (University Vern’, Faculty of Transport and Traffic Sciences Zagreb, Business School WIFI Heidelberg, Business School Experta and CBA Cotrugli Business Academy, Faculty of Economics and Business Zagreb and Faculty of Civil Engineering Zagreb. He was a guest lecturer in Finland, France, Germany, Poland, Portugal, Russia, Serbia and Switzerland. Also, he is a permanent guest professor on MBA and DBA programs at Beirut Arab University in Beirut, Lebanon and SSBM in Geneva, Switzerland.


      He has also conducted trainings in management, sales communications (presentation, negotiation and sales skills), team communication and management (resolution of conflicts and motivation), change and problem solution management (crisis management); he participated at fairs and business safety trainings for numerous companies in Croatia and abroad (ACM India, Allianz Insurance, Billa, Cimos, Coca Cola, dm, Exxon Mobil, Grawe, Importanne resorts, IBM, INA Croatian national oil Industry, HEP (Croatian Electricity Company), Končar, Konzum, Raiffeisen Bank, T-Com communications, TMK Russia, Zagreb Brewery, etc. He is the president and founder of the Croatian Youth Association “Smart Hub” since 2011. He also established Saša Petar Foundation. in 2020

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