November 10, 2014

How Are You Managing Organizational Risks

Several weeks ago I was approached to speak at an event organized by Deb Hileman, President and CEO, Institute for Crisis Management (ICM) and sponsored by Business Wire: Issues Management and Crisis Communication, as a guest speaker and panelist on the topic around risk management for Public Relations (PR) firms. This opportunity made me think of many current issues that we are hearing about in public affairs, sports, and the corporate arena as I was preparing for my relevant and value-driven presentation. Regardless of what industry you are part of or whom you are representing, it is essential to have a highly competent PR department and dedicated team. If you are utilizing one of the best PR firms in the industry, such as Edeman or Weber Shandwick the more time invested in advance with your dedicated team to respond timely to the crises at hand, will make a significant difference in […]
April 30, 2015

Leadership, Social Media & Technology: 4 Things You Can Do When Natural Disasters Occur

AS WE ALL KNOW; the world of technology, especially social media, has moved forward in great strides in last several decades while leadership has had to play catch-up.Considering the importance of today’s technology and how ubiquitous it is in our daily lives, the wide range of social media platforms can be powerful tools to help us in the moments during and in the immediate aftermath when disaster strikes. We now have the capacity to be informed, learn the whereabouts of friends and family, and help others in their time of need. Considering the importance of today’s technology and how ubiquitous it is in our daily lives, the wide range of social media platforms can be powerful tools to help us in the moments during and in the immediate aftermath when disaster strikes. We now have the capacity to be informed, learn the whereabouts of friends and family, and help others […]
May 26, 2015

World’s Leading Trends in 2015: Simply You Can’t Avoid

As we approach the halfway point in the year, I’ve been giving some thought to the business technology trends that have emerged or grown in 2015.  For many of you, some are more obvious than others.  But I believe that taken as a whole, all are commercially important as we push for massive success through the end of the year. Let us take a quick look and see if any of them stand out more than the others. 1. Digital Marketing – There has been a wide range of trends including Big Data, Marketing Automation (specifically web personalization and behavioral email marketing), Mobile Marketing (mobile advertising, websites and a wide range of apps), Social Media and Social CRM. But what may surprise you is that Content Marketing alone accounts for almost 30% of the overall digital market share. So when you think about strategy and what works and what doesn’t, […]