March 3, 2015

How to Create High Impact: 7 Ways to Change Your Performance in Life, Business or Sports

Happy Tuesday! As The World Messenger (which by the way is the title of my new book) I’ve virtually traveled the world over the past month. From Denmark, Switzerland, Sweden, UK, Italy, Germany, Slovakia, Spain, Croatia and Serbia to Australia, New Zealand, South Africa, Kenya, Columbia, Argentina, Canada and back to my home in the US, I’ve been reflecting on dozens of astonishing conversations with some of the most fascinating and accomplished people in business and professional sports. I also got to flex my language muscles, hear the most appealing accents… and laugh at some things that were literally lost in translation. (Skype, you Rock!) While every conversation was unique and joyous, I found that they all shared a common thread:  Abundant and endless passion. Why Passion? Everything we do requires a particular level of energy. If we work on self-discovery and exploration (remember the good old days when we […]
August 16, 2015

Branding 4.0: Are You An Irresistible “Glocal” Brand Part II

When and why branding is such a hot topic? Simply, due to constant change based on what the market is doing it is hard to come up with success recipe that will take you where you are today quickly to where you want to be. The key ingredient in the Branding 4.0 recipe is consistent communication. The effective communication from leaders of the company to employees, and from the employees to consumers is essential. But what is often overlooked is communication from consumers back to not only employees but also to executive leadership to drive needed change by staying relevant and innovative. The best ways to get started in creating and sustaining your company’s image is: 1. Authentic Message: Making sure that your brand is congruent with your company’s culture by staying agile while constantly improving and moving your core message across new channels. 2. Customer Feedback: Knowing what your […]