November 10, 2014

5 Steps to Optimize Your LinkedIn Profile

I confess I am a LinkedIn Evangelist! Guilty as charged! You can see me often using my iPhone and being deep in my thoughts while reading news from various posts during my short breaks throughout the workday as I am switching between projects or long meetings. I find this to be enjoyable and relaxing as well as educational. Further, I feel connected to the world at any time, anywhere! To me, this is absolutely priceless. Often I start my day with a quick read from some of my favorite influencers’ posts such as Guy Kawasaki, Arianna Huffington, Richard Branson, and Jeff Weiner, CEO at LinkedIn. This is my way of keeping informed about a wide range of topics by people I trust and respect, staying connected to and learning from some of the most respected thought leaders, and gain exposure to some of the most enticing opportunities. It gets even better: […]
June 14, 2015

Branding 4.0: Are You An Irresistible “Glocal” Brand

 Branding 4.0 today is, more than ever, one of the most important aspects of any business, regardless of its size, type, and current reach. Your brand and brand strategy it should give you a major edge and visibility as well as credibility in increasingly competitive markets. You may wonder now if you should consider yourself as a brand. Sure you should – you as an individual are a key component of the brand. It is essential to know that you are communicating the right message to the right audience. This goes beyond your name, design, marketing or advertising. Simply put, it is a timeless branding concept. Why? As individuals, whether we like it or not, we have to be able to sell ourselves in various situations in life as well as in business. The more effectively you can do that,  the more successful you are going to be! What kind […]
August 16, 2015

Branding 4.0: Are You An Irresistible “Glocal” Brand Part II

When and why branding is such a hot topic? Simply, due to constant change based on what the market is doing it is hard to come up with success recipe that will take you where you are today quickly to where you want to be. The key ingredient in the Branding 4.0 recipe is consistent communication. The effective communication from leaders of the company to employees, and from the employees to consumers is essential. But what is often overlooked is communication from consumers back to not only employees but also to executive leadership to drive needed change by staying relevant and innovative. The best ways to get started in creating and sustaining your company’s image is: 1. Authentic Message: Making sure that your brand is congruent with your company’s culture by staying agile while constantly improving and moving your core message across new channels. 2. Customer Feedback: Knowing what your […]