March 25, 2015

How to Thrive During Tough Times – 7 Lessons from Great Leaders

Have you ever wondering why some business’ fail during tough times while others succeed? Today’s decision-making challenges require a new perspective to not only survive but thrive as the economics of the country – and the world – continue to change On a more personal level, you may reflect on your current situation at work, home or life and think that your situation is a “mission impossible”. Or maybe not. In the end, it’s all about perspective and attitude. As you contemplate your own “mission”, you may give some thought to how famous leaders have navigated so well through seemingly impossible times. This, I believe, is where life gets really interesting…regardless of how big or small the events or situations that you are living with and through right now. Spoiler alert: How you deal with NOW has absolutely nothing to do with the local, national or global economy. Based on […]
August 16, 2015

Branding 4.0: Are You An Irresistible “Glocal” Brand Part II

When and why branding is such a hot topic? Simply, due to constant change based on what the market is doing it is hard to come up with success recipe that will take you where you are today quickly to where you want to be. The key ingredient in the Branding 4.0 recipe is consistent communication. The effective communication from leaders of the company to employees, and from the employees to consumers is essential. But what is often overlooked is communication from consumers back to not only employees but also to executive leadership to drive needed change by staying relevant and innovative. The best ways to get started in creating and sustaining your company’s image is: 1. Authentic Message: Making sure that your brand is congruent with your company’s culture by staying agile while constantly improving and moving your core message across new channels. 2. Customer Feedback: Knowing what your […]