May 26, 2015

World’s Leading Trends in 2015: Simply You Can’t Avoid

As we approach the halfway point in the year, I’ve been giving some thought to the business technology trends that have emerged or grown in 2015.  For many of you, some are more obvious than others.  But I believe that taken as a whole, all are commercially important as we push for massive success through the end of the year. Let us take a quick look and see if any of them stand out more than the others. 1. Digital Marketing – There has been a wide range of trends including Big Data, Marketing Automation (specifically web personalization and behavioral email marketing), Mobile Marketing (mobile advertising, websites and a wide range of apps), Social Media and Social CRM. But what may surprise you is that Content Marketing alone accounts for almost 30% of the overall digital market share. So when you think about strategy and what works and what doesn’t, […]