June 14, 2015

Branding 4.0: Are You An Irresistible “Glocal” Brand

 Branding 4.0 today is, more than ever, one of the most important aspects of any business, regardless of its size, type, and current reach. Your brand and brand strategy it should give you a major edge and visibility as well as credibility in increasingly competitive markets. You may wonder now if you should consider yourself as a brand. Sure you should – you as an individual are a key component of the brand. It is essential to know that you are communicating the right message to the right audience. This goes beyond your name, design, marketing or advertising. Simply put, it is a timeless branding concept. Why? As individuals, whether we like it or not, we have to be able to sell ourselves in various situations in life as well as in business. The more effectively you can do that,  the more successful you are going to be! What kind […]
August 2, 2015

Raising Your Brand, Digital & Leadership Quotient

Recently I was labeled as “poster child of change” by reputable partners of a multiple top global consulting firm. Today, I wanted to share with you what is behind the label and how you and your company can perhaps benefit too. Behind the consistent change I am experiencing in my personal and professional life, I recognize that the three ingredients in this yummy mix are three quotients: brand, digital and leadership. You may wonder how in the world quotient fit with these three components. These quotients offer us a measure that we can utilize as a starting point for an improvement. Knowing the quotients let’s us know when a change is just a change or whether it is an improvement. Who does not want to make an improvement, right? When everything is constantly changing, knowing the quotients and their parts can be a guide in deciding what improvement we could make, […]
August 16, 2015

Branding 4.0: Are You An Irresistible “Glocal” Brand Part II

When and why branding is such a hot topic? Simply, due to constant change based on what the market is doing it is hard to come up with success recipe that will take you where you are today quickly to where you want to be. The key ingredient in the Branding 4.0 recipe is consistent communication. The effective communication from leaders of the company to employees, and from the employees to consumers is essential. But what is often overlooked is communication from consumers back to not only employees but also to executive leadership to drive needed change by staying relevant and innovative. The best ways to get started in creating and sustaining your company’s image is: 1. Authentic Message: Making sure that your brand is congruent with your company’s culture by staying agile while constantly improving and moving your core message across new channels. 2. Customer Feedback: Knowing what your […]